We have all heard before that you shouldn't judge a book by its cover. However it is a fact that "A picture is worth a thousand words".
Why Image matters
Image matters because people often make assumptions based on limited information. When we observe a single physical characteristic or behaviour in someone, we tend to assume that person has a number of other qualities, too.
A First Impression has significant, measurable effects on the observer. Your appearance strongly influences other people's perception of your:
- financial success
- trustworthiness
- authority
- status
- intelligence
- suitability of hire or promotion
Let's face it, your clothes and appearance talk!
Use this knowledge to your advantage and create the image you, your staff and company would like to or have to portray to be successful!
